About Your INSIDER!
Elizabeth Boulos
"Our biggest source of harmful ingredients is what we bring through the doors of our homes. Avoiding them is our first line of defense in reducing our toxin burden."
Elizabeth Boulos,
also known as The Ingredient Insider, is a non-toxic ingredients and sustainable products expert, helping you get the personalized information needed to help you reduce your toxin burden and achieve your health goals. She offers personalized non-toxic living blueprints, product evaluations, Ask the Insider calls, and webinars to empower you on your healthy and sustainable living journey. Many of her clients are on their path to parenthood, faced with chronic illness, or desire to reduce their toxin load in order to improve their overall health.
Elizabeth supports small businesses with sourcing products that are free of harmful ingredients with minimal environmental impact, evaluating safety of ingredients in product formulations, and transparent labeling and storytelling. Currently, most of her business-to-business efforts are on the leadership team of a start-up based out of Atlanta, working with small, minority-owned businesses on product development inclusive of: calculating the carbon footprint of their finished product, changing ingredients and packaging to safer and sustainable options, assisting with transparent marketing, and landing wholesale accounts.
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Additionally, Elizabeth collaborates with a variety of health and wellness professionals to ensure accuracy in educating about toxins and how they can impact health outcomes.
Before venturing into entrepreneurship, she worked in marketing, branding, product development, merchandising, and sustainability for food retailers and consumer products companies for nearly two decades leading teams, strategy, and programs in the US and Europe, providing unique insight into how products are formulated, ingredients are sourced, and how products are marketed to consumers. Meaningful initiatives that she was involved in include co-leading the launch of first-in-the-nation, industry leading sustainable seafood policy for an international grocery retailer, revitalizing a local producer program through innovative, grassroots marketing and funding tactics, and leading a major private label rebranding initiative, managing the flow-through of 7,000+ products across consumable categories.
Originally from Maine, Elizabeth currently resides outside of Denver, Colorado with her partner, Joe, their cats Sammy and Caroline, and dog, Wilma. She volunteers as the administrator of the Denver Boss Babe Collective, an 8,000+ member community supporting minority-owned businesses in the state of Colorado. Demonstrating her commitment to her work, Elizabeth and Joe are converting a school bus into a tiny home as low waste and low toxin as possible with plans to travel around the US and Canada.